Multi-Platinum Performer Nicole Scherzinger Announces She’s ‘Doing the Herbal’

Hair Care brand Herbal Essences Taps Scherzinger as new Global Brand Ambassador

CINCINNATI, Feb. 8, 2012 – Today, Nicole Scherzinger took to the Twitterverse to share with her fans she’s partnering with P&G hair care brand Herbal Essences as their new global brand ambassador. 

Scherzinger is a triply-talented performer who fans all over the world know and love: from her chart-topping hit songs to her moves on the dance floor that catapulted her to become ABC’s Dancing With The Stars’ tenth season winner. This summer, Scherzinger will reach another career milestone with the release of her debut solo album, Killer Love.

“I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Scherzinger. “I’m honored to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”

“We’re thrilled to welcome Nicole to our Herbal Essences family,” said Kevin Crociata, Marketing Director, Herbal Essences. “Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”

The Herbal Essences brand celebrates the beauty of nature, where innovative product technology meets performance ingredients and delicious fragrances to transport you to an almost fantasy world. With 11 unique collections formulated to improve the condition of a variety of hair types and styles, the Herbal Essences experience begins in the sanctuary of your shower with invigorating shampoos and indulgent conditioners.  High performing styling products treat, help protect and set your hair to help you create distinctive looks and daily styles for a beautiful result, and a little fun along the way.

In her new role as the global Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties, HerbalEssences.com and Facebook.com/HerbalEssences.  The new advertising creative starring Scherzinger is scheduled to debut in July 2012.

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Check out Nicole Scherzinger in the November 28th issue of People Magazine!

In case you missed Nicole's incredible performance on Friday night's Tonight Show, check it out here!

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TOUR DATES ON SALE NOW!

2/15/12 - BELFAST - Waterfront
2/16/12 - DUBLIN - Olympia Theatre
2/19/12 - LONDON - Hammersmith Apollo
2/22/12 - MANCHESTER - Manchester Apollo
2/23/12 - BIRMINGHAM - Birmingham Academy

VIP Packages also available and include:

·       One reserved ticket in the first 10 rows or priority access G/A ticket
·       Meet & Greet with Nicole Scherzinger
·       Nicole Scherzinger commemorative VIP Laminate
·       Early entrance into the venue
·       Exclusive Nicole Scherzinger gift bag
·       Crowd-free merchandise shopping
·       On-site VIP Host

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FANS GRILL JUDGES AT THE X FACTOR AT PREMIERE PREVIEW (1 OF 5)

FANS GRILL JUDGES AT THE X FACTOR AT PREMIERE PREVIEW (2 OF 5)

FANS GRILL JUDGES AT THE X FACTOR AT PREMIERE PREVIEW (3 OF 5)

FANS GRILL JUDGES AT THE X FACTOR AT PREMIERE PREVIEW (4 OF 5)

FANS GRILL JUDGES AT THE X FACTOR AT PREMIERE PREVIEW (5 OF 5)

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Don't miss Nicole's chat with Conan O'Brien TONIGHT on TBS at 11 PM EDT/PDT!

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